Question: What Makes A Rolex So Expensive?

Is a Rolex a good investment?

You might also initially think that a brand new Rolex model is a better investment than a used model.

Yet, a brand new watch loses a substantial amount of value the moment it is purchased – just like with a car.

For this reason, strangely, a second hand steel sports Rolex can actually be one of the safest investments..

Is Rolex overrated?

Are Rolex watches overrated? Yes sir! Of course, Rolex produces high quality watches – but the hyped up price and hyped up customer perception about the Rolex brand is mostly the result of very successful marketing in a timespan of many decades.

Which Rolex holds its value?

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

What makes a Rolex watch so expensive?

Rolex goes above and beyond in their use of materials. This steel is stronger and shinier than its counterpart. This steel is not only expensive to purchase, but its machining is much more complicated as well. Most importantly, 904L steel is corrosion-resistant which prevents rusting.

What makes a Rolex so special?

Most important to Rolex, is that 904L steel, when worked properly, is able to take (and hold) polishes incredibly well. … This has prevented other brands (so far) from taking advantage of it, and is something special that Rolex has. The benefit is obvious once you handle any steel Rolex watch.

Are Rolex watches overpriced?

Rolex is a popular watch with name recognition, wrist presence, and resale value. … All luxury watches are overpriced. Customers are willing to pay the branding surcharge to own the name on the dial. Rolex is a popular watch with name recognition, wrist presence, and resale value.